Adding one or more vending machines to the premises of your business is an excellent way to bring in some additional revenue while providing extra convenience to your customers or staff. However, simply placing a vending machine in a random area isn’t necessarily going to give you a great return on your investment. In order to get the most out of your new machine, you will need to consider a few things and take the time to map out its placement.
Type of Product
The first decision you need to make is what the vending machine will offer, be it snacks, drinks or anything else. To make the best choice out of these options, stop to consider what kinds of people make up the bulk of your clientele. For example, if the majority of people coming onto your property are athletic or adventurous, you would likely benefit the most by offering sports drinks or energy drinks from your machine.
If you have a lot of children in the area, you may be better off opting for a candy or soda dispensing machine. Once you have this question answered and you select a specific type of product or range, you can move on to the next step.
Selecting the precise location of your vending machine is likely the most important decision you’ll make. After all, no one is going to purchase anything from it if it’s in a secluded corner by an emergency exit. The key to finding the perfect location is taking a bit of time to observe where most of your customers or staff congregate.
Two obvious locations for retail stores would be near the entrance of your establishment and near the checkout area. However, if the machine is placed near the entrance, it’s possible that your patrons will be distracted thinking about what they’ll be purchasing in the store, thereby not even noticing the vending machine. On the other hand, if the machine is placed near the checkout counter, your customers may be more likely to make a purchase from it when they already have their money in hand. It would be advisable to avoid placing the machine in the middle of the store or near aisles, as the other available products could distract the customer from what the vending machine is offering.
Is your business is one where people may be waiting in a queue or to meet someone? A lobby or waiting room is an excellent choice for businesses like hospitals, medical centers or theatres.
Unfortunately, there is no surefire answer when it comes to the right location for your machine. Above all else, just study the pattern of traffic in your establishment and select the location as best you can. You could always put the machine in one location for a while and then move it, taking note of what location yielded the highest revenue.
This article was written by Ron Wahlen, owner of 247VendingMachines, Brisbane’s vending experts!